The U.S. healthcare industry is experiencing profound shifts away from the traditional system. As costs escalate, patients are carrying a higher cost burden, employers are looking for ways to reduce the cost of insuring their employees, while providers and payers are grappling with how to best transition from fee-for-service to population health in an attempt to bend the overall cost curve.
These stakeholders are being equipped with more sophisticated data to better inform their decisions including a drive towards quality metrics, price transparency, and patient-centric / consumer driven care. As millions of Americans are paying for more of their own healthcare, yesterday’s patient is being transformed into today’s savvy healthcare consumer. With increasing pressure on providers and with their drive to become more patient-centric, the industry will increasingly value being in front of the right population mix.
Healthcare consumers are now beginning to seek quality, convenience and affordability in services that meet their family’s specific expectations. This makes sense—they’re spending more of their own money for medical care, so they’re beginning to adopt more of a shopper mentality when they purchase or receive healthcare services.