In the latest edition of our monthly news brief, JLL’s regional team curates the top commercial real estate industry articles to keep you in-the-know. In this month’s edition, JLL spotlights CRM solutions for brokers, the future of digital workspaces and the 2017 construction forecast.
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CRE Brokers Turn to CRM Solutions
Every dollar spent on a customer relationship management (CRM) system results in $8.71 back for businesses, according to Nucleus Research. That’s why more commercial real estate brokers are looking to implement CRM solutions. But how does the software actually help brokers?
CRM software helps businesses manage interactions with current and future customers via digital tracking and analytics. An enormous amount of data helps brokers foster relationships with clients—including lead and listing specifics. With a CRM, brokers can easily access customer information, determine appropriate follow-ups, and guide clients through the transaction pipeline.… Read More