Category Archives: Holiday Retail Trends

2016 Holiday Shopping Expectations Reach New Highs [Survey]

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By: Arthur Itkis, JLL Vice President, Retail

The holiday shopping season is in full swing and this year retailers are gearing up for a busy season. As the U.S. economy continues its upward climb, it’s not surprising that holiday sales will follow. But, to take a more holistic look at holiday shopping behavior, JLL research surveyed both shoppers (about 2,800) and retail managers (roughly 300) for the 2016 Holiday Forecast.

Read on for top trends from this year’s report.

Wrap Up the Year with Peak Spending and Sales

Compared to 2015 holiday spending, JLL experts are calling for a hefty increase this year—4% to be exact. In fact, 66% of shoppers intend to spend up to $750 on holiday gifts this year.

The Baby Boomer generation reported that they will spend the most this season, with 54% of their demographic spending more than $750 on holiday gifts. Comparatively, millennials have the lowest holiday budget; most plan to spend between $251 and $500. Millennials say low prices is the most important factor when considering holiday gifts, whereas Baby Boomers and those over age 70 reported quality as the most important factor.… Read More

Retailers: 2015 Holiday Shopping Revenue Looks Merry and Bright (REPORT)

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By: Mary Bresnahan, Vice President with JLL and Melissa Ruther, Vice President with JLL. 

The 2015 holiday season is projected to be merry and bright for retailers across the country. JLL recently conducted its annual Holiday Sentiment Report, which revealed retailers’ expectations and preparations for the upcoming holiday shopping season.

So what’s so special about this year? For one, the U.S. unemployment rate is at its lowest since 2008, which means more spending money for shoppers.

The calendar also plays a significant role in influencing consumer shopping patterns this year. With Christmas falling on a Friday (the first time this has happened since 2009), 71% of retailers predict after-Christmas shopping will boost holiday sales. The shopping season is also longer this year, with the time between Thanksgiving and Christmas extended by one day. The majority of retailers (68%) expect the extra day to have an impact on sales.

Holiday

Among the hustle and bustle of what looks to be a promising holiday season for retailers, how can your shop stand out and make a splash? Below we’ve identified three tips that will help drive sales, increase foot traffic, and unify the in-store and online shopping experience.… Read More

Retailers Ring in the Holidays with a Focus on In-Store Customer Experience (REPORT)

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By: JC Pelusi, Market Leader, Managing Director, JLL 

JLL HolidayDeloitte reported that total holiday sales are forecasted at $981 to $986 billion, up from $602 billion spent last year, according to the NRF. That’s a lot of potential business—and competition—for retailers.

Not surprisingly, new data from JLL’s 2014 Holiday Sentiment Report found that 77 percent of retailers still feel the holiday season is their most critical time. The survey, which includes feedback from more than 800 national and global retailers in JLL-managed shopping centers across the country, also found that the number of in-store shoppers is expected to increase, or remain stable, this year. 

Why does it matter? Retailers have the chance to compete with e-commerce, and create a charming, memorable customer experience.

JLL’s survey revealed a few ways in which retailers are going above and beyond this holiday season.… Read More