Deloitte reported that total holiday sales are forecasted at $981 to $986 billion, up from $602 billion spent last year, according to the NRF. That’s a lot of potential business—and competition—for retailers.
Not surprisingly, new data from JLL’s 2014 Holiday Sentiment Report found that 77 percent of retailers still feel the holiday season is their most critical time. The survey, which includes feedback from more than 800 national and global retailers in JLL-managed shopping centers across the country, also found that the number of in-store shoppers is expected to increase, or remain stable, this year.
Why does it matter? Retailers have the chance to compete with e-commerce, and create a charming, memorable customer experience.
JLL’s survey revealed a few ways in which retailers are going above and beyond this holiday season.… Read More