Commercial Real Estate News Brief: April 2018

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Every month, JLL’s regional team curates the top commercial real estate industry articles to keep you in-the-know. In this month’s edition, JLL spotlights headquarters cities, smart buildings and how to accommodate today’s “on-demand” workforce.

What Makes a Headquarters City?

JLL CRE News Brief

Newspaper image via NS Newsflash.

According to an article from JLL Real Views, cost isn’t the sole differentiating factor for companies when deciding upon the location of their next headquarters space. Our experts highlight five factors companies take into consideration, including:

  1. Access to talent
  2. Proximity to customers and influencers
  3. Global transit links, with local transit options
  4. Local incentives or tax breaks
  5. Employee experience

While cost still holds some weight to companies, many are now focused on attracting and retaining talent.

Next Step for Smart Buildings: Empathy

Today’s commercial buildings are taking notes from smart homes and incorporating more intricate technologies to enhance efficiency, productivity and security.

But, as buildings become more intelligent, some experts believe the next step is for them to anticipate the empathetic needs of tenants as individuals. Similar to ride-sharing apps, some experts predict that smart buildings will soon be able to recognize individuals’ specific preferences and habits, such as the floor they work on, the time they typically arrive in the morning and what they prefer to eat for breakfast, to develop a truly personalized experience.

Accommodating an “On-Demand” Workforce 

Nearly 30% of today’s workforce is now made up of freelancers, or “on-demand” workers, which means companies are in search of ways to revamp their workplace strategy to accommodate them.

Approximately 60% of CEOs say having the right culture is the most important aspect of an innovative office when attracting and retaining today’s liquid workforce. By offering a mix of collaborative space and individual work zones, companies make their space easily adaptable.

Similarly, offering flexible remote work options and modular office furniture also gives this portion of the workforce the ability to choose their space.