JLL Predicts Super Bowl Winner Based on Strong Local Market

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By: JC Pelusi, Market Leader, Managing Director, JLL

JLL Americas Executive Chairman and Hall of Fame Quarterback Roger Staubach has placed his bets on a Denver Broncos victory for this Sunday’s big game.

Staubach does follow the teams closely, but JLL predictions go deeper than on-the-field performance.

Since JLL began predicting Super Bowl winners in 2011, “NFL teams based in cities with higher overall office vacancy rates took home the championship title 60% of the time,” according to JLL Research. With Denver’s vacancy rate a marginal .8% higher than Charlotte’s vacancy rate, Staubach suggests it’ll be a tight game.

Off-the-field statistics also play a role in the outcome of the Super Bowl, including:

  • Tenant and investor opportunities
  • Increased leasing activity from the technology industry
  • A highly educated workforce
  • Low economic rates and population growth

Denver’s commercial real estate office market recently made “an adjustment for the future, just like the Broncos do on the field,” according to JLL. Hear more about Staubach’s Super Bowl predictions in the video below.