By: JC Pelusi, Market Leader, Managing Director, JLL
JLL’s Roger Staubach, Executive Chairman and Hall of Fame Quarterback, is back with his prediction for Sunday’s big game. His pick? The Brady-led New England Patriots.
But, the win may only be by a small margin. If the Boston and Philadelphia office markets are any indication of what we can expect Sunday, be prepared for a close matchup. Both cities tout strong office markets, talent and innovative economies.
JLL has gone beyond athletic comparisons and instead used real estate data to help determine the Super Bowl winner since 2011. Since then, the firm has accurately predicted the winner 70% of the time based on vacancy rates, leasing activity, investor interest and more.
Hear more about Staubach’s Super Bowl 52 prediction in the video below.