After successfully predicting last year’s champion, the Denver Broncos, JLL Americas Executive Chairman and Hall of Fame Quarterback Roger Staubach is predicting a Patriots win in Sunday’s big game.
Making predictions for football’s biggest event since 2011, JLL has accurately predicted the winner 70% of the time. Traditionally, predictions are based off of factors off the field, including:
- Tenant and investor opportunities
- Demand for premium office space and leasing activity
- Economic factors, such as job growth
Cities with a positive economic outlook and strong real estate markets typically mirror that consistency on the field, too. And, as it turns out, Boston has way more to offer than just Tom Brady-led victories. Boston is succeeding in a number of industries, including education, technology, life sciences and more to drive job growth in the region.
Boston also serves as a competitive marketplace for landlords. Nearly 3 million square feet of large office leases were completed in the last quarter of 2016. Similarly, market rents in the Greater Boston area have increased by just over 26% since 2010, with asking rates reaching $34 per square foot, according to JLL.
Check out the video below to hear more about Staubach’s prediction for Sunday’s big game.