Tag Archives: Holiday Retail Forecast

Tis’ the Season of Shopping: 4 Highlights from the 2017 Holiday Retail Survey

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By: Arthur Itkis, JLL Vice President, Retail and Jared Imperatore, JLL Vice President, Retail

The holiday shopping season is upon us and retailers are gearing up for a record-breaking season. JLL’s 2017 Holiday Forecast Report surveyed 300 global and national retailers for some insight into what we can expect this season, as well as consumer insight into what, where and when they’re purchasing gifts.

1. Kicking the Holiday Shopping Season Off Early

While there is much debate about when to officially start holiday shopping, this year, Americans will give themselves plenty of time to complete their holiday shopping leading up to Christmas.

More than half of consumers will begin their holiday shopping before Cyber Monday with 30% of shoppers starting between Halloween and Thanksgiving. However, 18.3% of Americans will wait until two weeks before Christmas to begin purchasing gifts. Once out and about, nearly 40% of consumers will visit six or more stores while shopping, with another 17% planning to visit ten or more stores.… Read More

2016 Holiday Shopping Expectations Reach New Highs [Survey]

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By: Arthur Itkis, JLL Vice President, Retail

The holiday shopping season is in full swing and this year retailers are gearing up for a busy season. As the U.S. economy continues its upward climb, it’s not surprising that holiday sales will follow. But, to take a more holistic look at holiday shopping behavior, JLL research surveyed both shoppers (about 2,800) and retail managers (roughly 300) for the 2016 Holiday Forecast.

Read on for top trends from this year’s report.

Wrap Up the Year with Peak Spending and Sales

Compared to 2015 holiday spending, JLL experts are calling for a hefty increase this year—4% to be exact. In fact, 66% of shoppers intend to spend up to $750 on holiday gifts this year.

The Baby Boomer generation reported that they will spend the most this season, with 54% of their demographic spending more than $750 on holiday gifts. Comparatively, millennials have the lowest holiday budget; most plan to spend between $251 and $500. Millennials say low prices is the most important factor when considering holiday gifts, whereas Baby Boomers and those over age 70 reported quality as the most important factor.… Read More