The holiday shopping season is upon us and retailers are gearing up for a record-breaking season. JLL’s 2017 Holiday Forecast Report surveyed 300 global and national retailers for some insight into what we can expect this season, as well as consumer insight into what, where and when they’re purchasing gifts.
1. Kicking the Holiday Shopping Season Off Early
While there is much debate about when to officially start holiday shopping, this year, Americans will give themselves plenty of time to complete their holiday shopping leading up to Christmas.
More than half of consumers will begin their holiday shopping before Cyber Monday with 30% of shoppers starting between Halloween and Thanksgiving. However, 18.3% of Americans will wait until two weeks before Christmas to begin purchasing gifts. Once out and about, nearly 40% of consumers will visit six or more stores while shopping, with another 17% planning to visit ten or more stores.… Read More