By: Dave MacDonald, Executive Vice President, JLL
Silicon Valley and San Francisco may be the strongest tech hubs in the country, but smaller markets are making their mark on the map.
In fact, two secondary markets in the Great Lakes, Detroit and Pittsburgh, made JLL’s list of “sweet spots” for young companies. Other cities on the list include the likes of Orlando, Raleigh-Durham, Milwaukee and Phoenix.
How did JLL determine the “sweet spots?”
In this year’s annual Technology Office Outlook, JLL unveiled its proprietary tool, the Locator Matrix. As defined by JLL, the locator tool helps growing startups and established tech firms determine the best location for company expansion. Based on cost and startup momentum, the tool ranks markets into four quadrants.
Below, I’ve included a sneak peak of the matrix. Download the full report for further explanation and recommendations.