By: Andrew Batson, Senior Research Analyst, JLL
Your building is collecting data at this very second. Each day, we create 2.5 quintillion bytes of data, according to IBM. That’s 2,500,000,000,000,000,000. With this many bytes, you could fill 10 million blu-ray discs, says Vouchercloud.
So—an obvious reaction—businesses are finding new and exciting ways to leverage this information. In fact, 56% of companies will use data and analytics to shape most corporate real estate decisions. Are you leveraging data’s potential to improve your business?
When collected and analyzed properly, insights can influence your most important decisions, drive productivity, accelerate sustainability and generate profits. JLL’s new technology platform, RED, streamlines integrated data across real estate, workforce, financial, economic, and other sources into one dashboard.
Check out the video for a closer look.
Built on an open platform with a bespoke mix of best-in-class technology, RED integrates data from various applications allowing comprehensive analysis of all the data relevant to your real estate holdings. Using RED data insights, your company can transform its portfolio and ultimately impact its productivity, workplace and culture.
The most successful businesses are data-driven. If you want to become a RED business, feel free to send me a note for more information.
About the Author
Andrew Batson is Senior Research Analyst for the Michigan and Ohio region of Jones Lang LaSalle and is responsible for the publication of quarterly and annual research. Mr. Batson ensures that our clients receive the most thorough, timely, and strategic market information in a way that guides decision-making and identifies risks and opportunities. View Andrew’s bio or connect with Andrew on LinkedIn.